2016 Land Rover DefenderLand Rover has finally begun work on replacing the iconic Defender, a project that connoisseurs describe as the most ambitious ever undertaken by the British automaker. Last week, John Edwards, Land Rover, director of the new global brand, said the company was "seriously replaces Defender" and revealed that the initial results of the project "would be seen in the next 2-3 years."
Autocar can reveal that the new project will require a huge investment by Tata, owner of the India-based Land Rover. And a brand new platform and factory space, a wide variety of body styles should include station wagons and pick-ups, and customized services for clients of the company. The first of these new models should leave the assembly line in mid-2015th. The idea that Land Rover is working on the stadium project approach with the Defender Services, design and marketing to decide the type and amount of options and likely sales volumes. Autocar understands that the business plan is the creation of a defender, the concept is ready for 2013.
Although Land Rover has sold just over 18,000 supporters last year, he still feels that the vehicle is defined by the company. The decision to make a large investment in a traditional Land Rover is based on a market research program huge SUV has divided the world into three segments: luxury, leisure and utility.
The usefulness to the world in the SUV segment is a good selling 3,250,000 a year, a figure that is expected to grow 25 percent by 2017. By contrast, the world of the luxury SUV segment is currently enjoying a € 2,000,000 capital gain and will increase by 35 percent by 2017. free fraction is about eight million units last year. The Company believes that it can no longer be a small percentage of utility on the market only partially defined, although it is difficult to restore the Land Rover in Africa and Australia, where Toyota Land Cruiser is the benchmark of off-road.
