The Chevrolet Colorado Concept was uncovered upfront of the 2011 Bangkok International Car Auto Show, where it is making its global public debut. The concept previews the next-generation Chevrolet Colorado midsize pickup truck, which will construct on Chevrolet's strong truck DNA and award-winning heritage. The Chevrolet Colorado goes on sale in Thailand later this year.
"Thailand will be the world's-largest market for midsize pickups, so this was the best location through which to unveil our new Colorado," stated Susan Docherty, vice president, GMIO Gross sales, Advertising and Aftersales. "Trucks have already been component of Chevrolet's core for practically all of its 100-year background. The Chevrolet Colorado reinforces that heritage with expressive style, refinement and uncompromising capability." The show truck attributes an extended-cab physique atop a high-stance AWD chassis and rides on large, 20-inch wheels and off-road tires. Power originates from an effective two.8L turbo-diesel engine, which produces a broad torque band for outstanding cargo and towing capacity.
"Although this is really a display car, the fundamental proportions and kind convey the vision for that next-generation Chevrolet Colorado that we'll bring to marketplace," stated Brad Merkel, GM's global automobile line executive. "It reflects a stylized version of the new truck, 1 that takes into account rugged dependable truck capabilities for business use as well as sophisticated refinement for personal-use requirements."
Though the new Chevrolet Colorado was developed inside GM's international item improvement organization, engineers took careful steps to make certain it might meet neighborhood market needs. Roberto Rempel, GM's global vehicle chief engineer, lived in Thailand for quite a few months during the truck's advancement, immersing himself inside the marketplace and observing how the Thai people today use their trucks along with the street conditions they expertise.