Preview : 2011 Chevrolet Cruze hatchback

2011 Chevrolet Cruze hatchback 2011 Chevrolet Cruze hatchback

2011 Chevrolet Cruze hatchback


The story of the Chevrolet Cruze goes from strength to strength with the latest chapter heralding the launch of a new 5-door hatchback model, further evidence of Chevrolet's intention to bring value for money to all mainstream segments in Europe.

-Hatchback show car to be unveiled at Paris Motor Show
-New model will build on Cruze sedan's global appeal
-Cruze hatchback cements Chevrolet's mainstream credentials in Europe
-One of four Chevrolet premieres in Paris

A show car version of Chevrolet's compact contender will be seen for the first time at the Paris Motor Show, on September 30. It will be one of four world Chevrolet premieres at the show.

With the introduction of the new Cruze hatchback, customers have an alternative body style to the traditional sedan and Chevrolet has raised the bar again with a vehicle that brings new levels of value against some of the more established competition.

2011 Chevrolet Cruze hatchback
2011 Chevrolet Cruze hatchback Photos

According to Wayne Brannon, president and managing director of Chevrolet Europe, the potential for meeting further customer demand is significant. "Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it has recently surpassed the Aveo as our top selling passenger car nameplate globally.

"Hatchbacks play a critical role in many markets. The total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume. We therefore expect to see increased business in a number of regions, while sending out a signal that Chevrolet is now a serious mainstream player in Europe."

Since its launch in the spring 2009, the Cruze sedan has been warmly welcomed by markets all over the world, greeted as a step change for the brand with customers attracted to its coupe style, build quality, 5-star NCAP rating and driving dynamics. It was also elected the AUTOBEST car of 2010 by a jury of leading auto writers in Central and Eastern Europe.

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